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IMPORTANT UPDATE: Because only 20-40% of exhibitors are migrating to virtual, this training will also do a deep dive on selling virtual exhibits.
LEARN HOW TO OVERCOME 10 NEW COVID-19 RELATED
SALES CHALLENGES AT THE SEPTEMBER
Exhibition Virtual/Space & Sponsorship Sales Training Virtual Summit
YOUR JOURNEY FOR PREPARING TO TAKE OUR EXPO INDUSTRY BACK STARTS AT THIS 5-PART LIVE VIRTUAL INTERACTIVE SALES TRAINING EXPERIENCE SEPTEMBER 10-21.
This program is eligible for 7.5 contact hours towards CEM recertification. Hours may be self-reported. Contact cem@iaee.com for any questions regarding recertification.
OUR PATH TO RECLAIMING OUR INDUSTRY MUST START NOW...
The ongoing COVID-19 pandemic is ravaging our industry.
Although we're part of an $885 billion industry that creates over 6.6 million jobs, we were one of the first to be deemed non-essential and look to be the last to be re-opened. (Source: IAEE)
If you're worried about how the pandemic will affect your ability to achieve sales targets and keep your income and possibly even your job secure... You should be!
The fear deeply implanted in people's minds will last for months and is forcing you to face new sales challenges unlike anything you've faced before.
But please try not to worry too much because you're in the right place, right now!
YOU WON'T HAVE TO FIGHT THIS BATTLE ALONE...
This is your invitation to join your industry colleagues and a “star power” team of exposition industry leading sales executives and sales trainers with a combined 234 years of expo industry sales experience.
We've come together to discuss the new sales challenges and share specific sales strategies and techniques to help YOU address the difficult sales challenges you’re facing right now, and will continue to face over the coming months as we re-open tradeshows.
Your Pandemic Sales Rescue team includes...
Jason
McGraw,
CAE, CTS
Sales Executive
Formerly InfoComm
33 Years
Lacey
Houston
Sales Executive
MCI USA
12 Years
Craig
Moritz
Sales Executive
SPE/Offshore Technology Conference, formerly Pennwell
31 Years
Richard
Smith
Sales Executive
Informa Markets,
World of Concrete
10 Years
John
Toner
Sales Executive
United Fresh
21 Years
Jennifer
Kerhin
Sales Executive
Sponsorship Boost
20 Years
Jason
McGraw,
CAE, CTS
Sales Executive
Formerly InfoComm
33 Years
Lacey
Houston
Sales Executive
MCI USA
12 Years
Craig
Moritz
Sales Executive
SPE/Offshore Technology Conference, formerly Pennwell
31 Years
Richard
Smith
Sales Executive
Informa Markets,
World of Concrete
10 Years
John
Toner
Sales Executive
United Fresh
21 Years
Jennifer
Kerhin
Sales Executive
Sponsorhip Boost
20 Years
7 WAYS YOU WILL BENEFIT...
1. CONFIDENCE: Improve your mindset to become unshakable in tough times.
2. COMMUNITY: Join a group of like-minded expo sales professionals facing similar sales challenges - make new industry connections that can serve you now and down the road.
3. EXPERT & PEER-TO-PEER LEARNING: Learn directly from successful expo industry salespeople like yourself and expo industry sales trainers.
4. ACTIONABLE NEW SKILLS: Pick up practical, actionable sales strategies to help you address the difficult sales challenges you’re facing right now.
5. INCOME SECURITY: Maintain and/or increase your income over the coming months.
6. RELATIONSHIPS: Deepen client relationships and position for growth through more renewals and upgrades. Build new relationships with sales achievers.
7. RECOVERY: Help yourself, your organization and our industry move past the devastating effects of the COVID-19 pandemic.
10% of event revenue donated to
PCMA Industry Relief Fund
This program is eligible for 7.5 contact hours towards CEM recertification. Hours may be self-reported. Contact cem@iaee.com for any questions regarding recertification.
WHAT YOU'LL LEARN...
PRACTICAL strategies & techniques for:
- Maintaining a positive mindset and staying proactive in tough times
- Deepening your customer relationships
- Retaining revenue by convincing contracted space exhibitors to exhibit virtually
- Getting previous exhibitors to re-engage
- Using a step-by-step processes to reverse cancellations
- Proactively responding to spending freezes and budget cuts
- Providing strong business reasons to convince exhibitors that continuing to market and exhibit is “mission-critical” to their company
- Providing strong cost-justification to continue to market and exhibit
- Convincing exhibitors there will be more than enough of the right attendees for them even when your attendance numbers are down!
- Preparing your customers to present a strong business case and cost justification to senior management - when you cannot gain access to them!
- Guiding exhibiting clients on how to request corporate travel restriction exceptions
- and much more!
IN TOUGH TIMES LIKE NOW, HOW MUCH COULD
ONE NEW SALES IDEA BE WORTH TO YOU?
WHAT YOU GET...
5 Live Interactive Virtual Sales Training Sessions
($1,995 value)
- September 10 - 1:30 to 3:00 PM Eastern: Personal & Customer Relationship Management Strategies During a Crisis. Presenters include Dan Cole and Lacey Houston.
- September 14 - 1:30 to 3:00 PM Eastern : Keeping Customers Committed to Marketing and Exhibiting, Virtually and Live. Presenters include Bill McGlade, Jason McGraw and John Toner.
- September 16 - 1:30 to 3:00 PM Eastern : Strategies to Deal With Budget Cuts, Spending Freezes and Cost-Justification Issues. Presenters include Craig Moritz and Richard Smith.
- September 18 - 1:30 to 3:00 PM Eastern: How to Address Exhibitor Concerns About Reduced Event Attendance & Other Objections. Presenters include Dan McGrath and Jefferson Davis.
- September 21 - 1:30 to 3:00 PM Eastern : Retaining & Growing Ancillary Revenue: Strategies to Keep Advertising and Sponsorship Sales Up. Presenters include Helen Berman, Jennifer Kerhin and Jefferson Davis.
Can't make the live sessions? No worries - they will be recorded and available 24/7 in the Private Facebook Member Group!
Ongoing Access to Private Member Group
($1,295 value)
- Video recordings of all five live training sessions
- Written transcript of key ideas discussed in each session
- Learn from video posts from your colleagues through our "Sales'd It" WIN sharing
- Get help with your sales challenges with our "Sales'd It" CHALLENGE helpline.
- Professional networking, on-going peer-to-peer learning and relationship building
- Surprise topical training videos from our expert presenters
- Invitations to Take Our Industry Back community events held in the future
Additional Sales Training Resources
- Exposition industry's only published book on selling exhibits and sponsorships, in digital version.
- Access to sales trainers' blogs, articles, sales support tools and additional resources.
YOUR VALUE-PACKED, 10X MONEY BACK GUARANTEED
REGISTRATION IN...
Exhibition Virtual/Space & Sponsorship Sales Training Virtual Summit
ONLY $320 PER PERSON!
REPLAY NOW AVAILBLE FOR $197 FOR UP TO 3 PEOPLE!
2019 US average single booth space is $3,205.
(Source: Exhibit Surveys)
Get a 10x ROI by getting or keeping
just one single booth space!
- Exclusive access to five live interactive expert sales training virtual events - September 10-21
- Live and post-session Q&A with the expert presenters
- FREE E-BOOK! "Sales'd It" by Bill McGlade, CEM
- Unlimited access to a PRIVATE Facebook member group, including access to recordings of all five sales training events, written actionable takeaways from each session, two fast-action assignments per session, access to our "Sales'd It" WIN sharing and "Sales'd It" CHALLENGE helpline providing ongoing help from presenters and your colleagues, professional networking and on-going peer-to-peer learning, relationship building and access to additional sales training resources provided by the presenters.
Need to Get Approval?
Download our Top 10 Exposition Sales Challenge infographic and Justification Request Letter and send it to your boss.
Association/Company Won’t Pay?
If you’re commission based, you’ll easily recover the low registration fee with just one or two additional sales.
The question is, "Are you willing to invest in yourself and your future?"
10X Money Back
Satisfaction Guarantee
If this program does not help you acquire or retain one additional single booth space or $3,200 of sales revenue, we will gladly refund 100% of your investment.
No questions asked!